Champion

It would be hard to overstate how popular Champion sweats were back in the '90s. Even at the time when there was only a fraction of the number of clothing brands that there are now, there weren't many labels that had Champion's insane demographic reach. It was the uniform for jocks and preps, but also for skaters and hip-hop heads. Champion was all over the hardcore punk scene, but it was just as popular among jam band fans.

One key element in the brand's comeback has been a barrage of headline-grabbing capsule collections with a broad range of collaborators, from streetwear legends (Supreme, Undefeated) to fashion troublemakers (Vetements), and from Japan (A Bathing Ape, Monkey Time) to Scandinavia (Wood Wood, Beams). The collabs not only kept Champion's name in everyone's mouth, but also highlighted the brand's versatility. Weekday cropped the iconic Champion sweatshirt, Supreme covered it in allover print, and Vetements added tears and its signature droopy sleeves. But they all still read loud and clear as Champion sweatshirts.

repost from : http://www.esquire.com/style/mens-fashion/news/a54070/champion-sweats-comeback/